黄海电影海报设计中的传统文化元素运用研究

RESEARCH ON THE APPLICATION OF TRADITIONAL CULTURAL ELEMENTS IN HUANG HAI’S MOVIE POSTERS DESIGN

从《黄金时代》开始,设计师黄海的电影海报作品成为了一种文化现象。他将中国传统文化元素加以创新运用,使现代设计理念与中国传统美学完美融合,呈现了视觉与文化的双重意义,找到了电影海报设计中文艺性与商业性的平衡点。不仅仅是《黄金时代》,黄海也曾为诸多优秀的影片设计了电影海报,如《一代宗师》、《大鱼海棠》、《我在故宫修文物》、《梅兰芳》、《白鹿原》等,引起了社会的广泛关注。

By analyzing the successful movie poster design of Chinese designer Huang Hai,this paper explores the application of traditional Chinese cultural elements in poster design and explains how to combine poster design with traditional cultural elements.With the poster design for famous movies including the posters of The Golden Era,Shadow,The Grandmaster,Big Fish Begonia,Masters in the Forbidden City,etc.,this paper provides some ideas and methods for the design of modern movie posters so as to achieve a high degree of unity of art and culture.