摘要
1.研究背景'国潮文创'是指以中国传统文化为根基,借用相关的经典文化图案、标识或人物形象等,以新潮的演绎方式所衍生、创造出来的文化创意产品,例如'故宫文创'、'双喜文创'等。近年来,国潮文创产品受到市场热捧,尤其深受年轻消费者的喜爱,对中国传统文化的传播起到了一定的作用。单是故宫,截止至2018年,就总共推出了过万种文创产品,引起了很高的社会关注度。
In recent years,'Neo Classical Chinese Fashion'cultural and creative products are becoming more and more popular in the market,which plays a certain role in the heritage and development of traditional Chinese culture.From the pattern design dimension,this paper explores the reasons for the application of Deconstruction and studies the techniques in designing'Neo Classical Chinese Fashion'cultural and creative products.
出处
《包装与设计》
2019年第4期122-123,共2页
Package & Design
