摘要
'目标消费群体固然重要,但更重要的是要了解当下的世界正在朝什么方向发展以及这对不同的人会产生怎样的影响。人类本身、他们的需求、他们的梦想和即将成为现实的明天,都是我们非常感兴趣的东西。'
Heine/Lenz/Zizka is an agency for visual communication.It was co-founded by Achim Heine,who is Professor of Product Design at the Berlin University of the Arts,by Michael Lenz,who teaches typography at the Berlin University of the Arts,and by Peter Zizka,a well-known conceptual artist.With headquarters in Berlin and an office in Frankfurt,Heine/Lenz/Zizka has been creating visual identities and brand presences,ranging from packaging design to communications to comprehensive corporate design.It mainly serves cultural institutions as well as small and medium-sized companies.Heine/Lenz/Zizka performs to the highest standards strategically and creatively and for years has been ranked among the top twenty design agencies in Germany.
出处
《包装与设计》
2019年第5期4-19,共16页
Package & Design
