摘要
'如果你能让客户完全相信你的洞察能力、相信你能通过设计创新带动他的品牌改造,他就会尊重你、尊重设计的价值。''If you can make your clients fully believe in your insights and in your ability to drive his brand transformation with design innovation,he will respect you as well as the value of design.'近日,一本名为《品牌成功7R法》的新书刚一出版即受到设计界与企业界的广泛关注与青睐,该书的作者正是香港品牌大师吴秋全。
Recently,Mr.Charles Ng,Founder,CEO and Creative Director of Maxi Communications Ltd.Hong Kong,released his new book“Successful 7R Brand Secrets”,which features his practical experience and secrets of creating successful brands over the years.After the press conference for this book,our journalist conducted an exclusive interview with Mr.Charles Ng.For this issue,Package&Design shares this interview and some exceptional design works of Maxi Communications Ltd.Hong Kong with our readers.
出处
《包装与设计》
2019年第5期50-63,共14页
Package & Design
