摘要
1.情景插画在食品包装设计中的应用现状在日常生活中,食品丰富多彩,除了主食外,零食、饮品等也给年轻人带来了更多的快乐。随着当下年轻人消费市场变得越来越大,年轻人更多地倾向于喜欢2D、带有丰富情景插画包装设计的食品,让情景插画在包装上的应用有了广阔的用武之地。
Scenario illustration not only can fully convey the basic information,cultural story and connotation of the product,but also can impress its consumers with distinctive brand identity.By analyzing the humanities,aesthetics and commercial value of scenario illustration,this paper summarizes the targeted,emotional and contemporary design principles of scenario illustration in food packaging,and puts forward the creative methods of applying scenario illustration in food packaging,including traditional hand-painted,vector illustration,and digital synthesis.
出处
《包装与设计》
2019年第5期106-107,共2页
Package & Design
