自媒体时代高职院校的文化自觉

The Cultural Self-consciousness of Higher Vocational Education under the We Media

文化自觉是高职院校文化创新的原动力。目前,高职院校文化自觉面临文化自我定位迷茫、文化自我积淀缺失、文化自我特色缺乏、文化自我发展缺位等困境。然而,自媒体的出现给高职院校文化自觉带来了前所未有的机遇。为此,高职院校文化建设者需要利用自媒体构建文化涵养平台、文化研教平台、文化交流平台、文化实践平台、文化监测平台实现文化自我觉醒、文化自我反省、文化自我创建的良性循环。

Cultural self--awareness is the driving force of the culture innovation in higher voca- tional colleges. Currently, the cultural self--consciousness of higher vocational colleges is run- ning into some dilemmas, such as the confusion of cultural self-positioning, the lack of cultural self-accumulation, the deficiency of cultural self-characteristics, and the absence of cultural self-development. Nevertheless, the emergence of we media provides unprecedented opportuni- ty to the cultural self-consciousness of higher vocational colleges. Therefore, the builders of the culture of higher vocational colleges need to use we media to construct cultural cultivation platform, cultural research and teaching platform, cultural exchange platform, cultural prac- tice platform, and cultural monitoring platform to realize a virtuous circle of cultural self-con- sciousness, cultural self-reflection, and cultural self-creation.