摘要
网购服装消费已成为中国纺织服装整体消费市场中不可忽视的重要组成部分,互联网消费新兴市场的崛起由小众行为到大众行为,对云定制服装智造的研究势在必行。通过对云定制平台运作步骤、工作流程、设计制作的实践应用分析,揭示了云定制服务带来服装产业商业新模式为企业与顾客带来新变化,使顾客由被动消费变主动消费,让企业以顾客需求为切点,主动选择消费群体,并对实践中可能出现的问题提出建议,推动中国服装企业创新服务理念,注重责任与体验,增强品牌建设,谋求企业更大效益。
Chinese consumers are increasingly turning to the internet to do their shopping,so we are definitely trying to study intelligence in production of clothing by cloud-computing customization. Through analysis on the steps of the operation,the process and the practical application,it reveals that the variation on clothing industries and customers by the new model,which makes customers change from passive to active consumption. The clothing industries will gain more benefits from the creative service about intelligence in production of clothing by cloud-computing customization.
出处
《毛纺科技》
CAS
北大核心
2016年第6期71-75,共5页
Wool Textile Journal
关键词
云定制
数字化
服装智造
共享共赢
cloud customization
digitization
garment making
win-win and sharing