遵义红色旅游创新开发策略探讨

An Exploration of the Strategy for Developing Red Tourism in Zunyi

遵义红色旅游资源丰富,具有极高的知名度,但在红色旅游发展的过程中,竞争优势并不明显,遵义红色旅游要实现提质增效,必须进行创新开发。作者在分析遵义红色旅游发展成就和红色旅游创新开发必要性的基础上,提出了遵义红色旅游创新开发的机制创新策略、产品创新策略、市场创新策略和保障体系创新策略。

The abundant resources of red tourism in Zunyi have a high reputation, but lose their competitive advantage in the course of developing the red tourism. Innovations must be made if we want to improve the quality of red tourism in Zunyi. On the basis of the analysis of the achievements made in the red tourism of Zunyi and the necessity of developing it, this paper puts forwards innovative strategies for developing the tourism including mechanism, product, market and security system.