我国图书馆微电影营销的实践与理论研究分析

Analysis of Practice and Study on Micro-film Marketing for China's Library

微电影为图书馆提供了Web2.0环境下开展营销工作的新渠道。自从清华大学图书馆微电影获得"图书馆国际营销奖"之后,国内图书馆界掀起了微电影创作与营销的热潮。论文对近几年我国图书馆利用微电影营销的实践和研究论文进行了统计和详细分析,以期对我国图书馆未来微电影营销实践和理论研究提供有益的借鉴和指导。

Micro-film provides a new channel for the marketing in libraries under the web2.0 environment. Micro-film creation and marketing in library field are paid more attention to after Tsinghua University Library won“Library International Marketing Award”. The practice and papers on micro-film marketing in China’s library in recent years are collected and analyzed in details by this paper. It is expected to provide helpful reference and guides for the future micro-film marketing practice and theory studies in China’s library.