第三方平台供应链金融环境下双渠道供应链协调机制对比研究

Comparative Study of the Dual Channel Supply Chain Coordination Mechanism under Third Party Platform Supply Chain Finance

当前传统渠道与在线渠道并行已经成为供应链的普遍模式,电子商务平台企业积极发展小微贷款体系,本研究聚焦这种第三方平台供应链金融情况下双渠道供应链的协调机制。通过对比供应商主导和零售商主导两种不同供应链的决策过程和利润情况,我们发现在供应商主导型供应链中,供应商的利润较高;零售商主导供应链中,零售商的利润较高;说明供应链成员能够利用其主导权谋取更高的利润水平。而零售商主导型供应链中,供应商的产量更大,零售商使用主导权时激励供应商提高了产量。但零售商主导型供应链的整体利润水平低于供应商主导型供应链,这主要是零售商在激励供应商提高产量的同时也给整个供应链带来了产能过剩的风险。本研究结果和相应的数值计算程序可以为相关企业寻找供应链金融优化决策提供支持。

Sold in both traditional channel and online channel has been a common mode of supply chain.Many e-commerce platform companies develop small and micro credit system to provide loans to businesses on its platform.This study focuses on the coordination mechanism of supply chain coordination mechanism in the third party platform with suppliers and retailers.Through the comparison between supplier-led and retailer-led supply chain,it is found that the supply chain members can use their dominant position to seek higher profit level for themselves.In the retailer-led supply chain,retailers use leadership to encourage suppliers to improve the yield.And the profit of the supplier-led supply chain is higher than that of the retailer-led supply chain.The results of this research and the corresponding numerical calculation program can support the relevant enterprises to find the supply chain financial optimization decision.