粤台文化贸易竞争力及影响因素比较分析

A Comparative Analysis of the Competitiveness of Cultural Trade and Its Influencing Factors between Guangdong and Taiwan

虽然文化贸易规模在广东和台湾的对外贸易中占比较小,但文化贸易发展迅猛,尤其是两地政府都非常重视文化贸易的发展。应用对比分析法在梳理两地文化贸易竞争力现状的基础上,利用波特的"钻石模型"构建基于文化贸易的"钻石模型",分析广东与台湾文化贸易竞争力来源及影响因素。研究结果显示:粤台两地的文化贸易竞争力不强,两地在钻石模型框架下各有优劣,并据此提出两地文化贸易发展的对策建议。

Although cultural trade accounts for a relatively small scale in Guangdong and Taiwan＇s foreign trade,but the cultural trade has developed rapidly. The governments attach great importance to the development of cultural trade. Firstly,by the proportion of cultural products in foreign trade we analyzed the current situation of competitiveness between the two places. Then we modify Porter＇s ＂diamond model＂to analyze the competitive sources between Guangdong and Taiwan. The research shows that Guangdong and Taiwan＇s cultural trade are less competitive in the world,both owing advantages and disadvantages in diamond model framework. Finally,this paper provides suggestions for cultural trade development based on Guangdong and Taiwan.