摘要
针对军校在校学员这一特殊群体,本文结合军校、家庭、社会环境的影响,以及学员的城乡差异、独生子女与非独生子女差异和入学渠道差异等因素,分析其内在的求同性与矛盾性并存的复杂消费心理,并据此提出教育引导的三项基本原则。
The essay analyses commonalities and disparities among the Conservative, Luxury, Rational and Casual types of consumption psychology of a special group of people—military cadets, under the influence of their academies, families and the society, from such aspects as whether they are from urban or rural areas,whether they are only children or not, where they have been before becoming military cadets. Based on the analysis, the essay arrives at the three principles of education and guidance.
出处
《江苏商论》
2016年第5期7-9,共3页
Jiangsu Commercial Forum
关键词
军校学员
消费心理
教育引导
Military Cadets
Consumption Psychology
Education and Guidance