国内旅游融资的现状分析与发展策略

The Status Quo and Development Tactics of Tourism Finance in China

面对国内旅游企业资金短缺的现状,选择何种方式进行迅速而有效的融资是文章探讨的主要问题。文章通过对国内旅游企业成功融资案例的分析,分别从结合自身具体情况、以市场为导向、与政府相协调、选择正确的融资模式、发挥企业的融资优势等方面阐述,并提出合理的发展策略及建议。

Considering the situation of fund shortage in China＇s tourism companies,it attempts to discuss an effective way of financing. With case analysis of some successful financing cases,development strategies,as well as reasonable suggestions,are proposed from the aspects of their own situation,market,and cooperation with the government,choosing right way of financing and making use of their advantage.