浅谈多媒体网络技术与广播电视工程的应用

多媒体网络技术深入到广播电视领域,将迎来新一轮的机遇与挑战。因此,媒体人要正确认知多媒体网络技术,把它应用到实际工作中。利用网络技术增强广播电视的互动性,利用网络技术创新广播电视节目,利用网络技术满足用户收看广播电视节目的习惯。大力加强广播电视节目的互动性,丰富节目的内容,使之多样化、大众化、亲民化,适合观众的收视习惯化,留住观众,感动观众,提高广播电视的功效。

Deep in the field of radio and television, multimedia network technology will usher in a new round of opportunities and challenges. Therefore, the media people to correctly recognize the multimedia network technology, apply it to practice. Using network technology enhance the interactivity of broadcasting and television, the use of technology innovation networks, radio and television programmes using network technology to satisfy their customers broadcast television＇s habit. Vigorously strengthen the radio and television interactive, enrich the content of programs, and make it various and popularization, populist, suited to the audience＇s viewing habits, and keep the audience, moved the audience, to improve the effect of radio and television.