基于网络文本分析的文化创意型旅游地游客感知研究——以广州红专厂文化创意产业园为例

Research on Tourists' perception in Cultural Creative-type Tourism Destination Based on Network Text Analysis——A case study of Redtory Cultural Creative quarter in Guangzhou

随着互联网技术的快速发展,网络信息成为游客感知研究的重要数据来源。本文运用网络文本分析法,以12个旅游网站的游客评论和旅游游记为样本,选取广州红专厂为案例地,对文化创意产业型旅游地的游客感知问题进行了研究。根据高频词的统计结果,从形象感知、旅游动机、消费偏好和情感体验四个方面构建了文化创意型旅游地游客感知的概念模型,并得出相关研究结论。在此基础上,对红专厂创意文化园旅游的深度发展提出了一系列的对策和建议。

With the rapid development of internet technology, network information has already become crucial data sources for the sake of the research on tourists＇ perception. This paper selects the technique of network text analysis and picks up the sample of tour evaluations and travel notes from 12 main travel websites, taking Redtory Cultural Creative quarter for instance, so as to conduct a research on tourists＇ perception in cultural creativetype tourism destination. According to the high frequency vocabularies, this paper constructs a conceptual model of tourists＇ perception in cultural creative-type tourism destination including of image perception, tourist motive,consumer preference and emotional experience and thereafter gets relative research conclusions. On this basis, a series of suggestions and countermeasures are put forward for the further development of Redtory cultural and creative quarter.