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消费者两型产品支付意愿的研究——以长株潭地区为例 被引量:2

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摘要 根据实际调查的资料,运用多项式logit模型,分析消费者对两型产品的支付意愿,实证研究结果表明:在控制住个人特征属性如教育年限、婚姻状况、收入水平等变量的影响情况下,两型产品标记符号、两型产品的消费经历以及生产生活方式是否符合两型社会的发展要求等变量对消费者支付意愿存在显著的影响。因此,政府应该加强两型产品的质量管理、贯彻两型消费的理念、严惩虚假信息的提供者。
作者 卿树涛 戴军
出处 《湖湘论坛》 CSSCI 2016年第3期81-87,共7页 Huxiang Forum
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