4Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24-45.
5Baron, R. A., & Neuman, J. H. (1996). Workplace violence and workplace aggression: Evidence on their relative frequency and potential causes. Aggressive Behavior, 22(3),161-173.
6Bearden, W.O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of Consumer Research, 9(2), 183-194.
7Bhat, S., & Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1),32-43.
8Chung, E., & Fischer, E. (2001). When conspicuous consumption becomes inconspicuous: The case of the migrant Hong Kong consumers. Journal of Consumer Marketing, 18(6),474-487.
9Del Rio, A. B., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(5),410-425.
10Dubois, B., Laurent, G., & Czellar, S. (2001). Consumer rapport to luxury: Analyzing Complex and Ambivalent Attitudes (No. 736). HEC Paris.