四川社区体育健身中心和商业健身俱乐部比较研究——以成都市为例

A comparative study of community fitness center and commercial fitness club: a case study of Chengdu,Sichuan

采用文献资料、实证研究和问卷调查等方法,对成都部分商业健身俱乐部和社区体育健身中心进行比较分析。结果显示:目前成都的商业健身俱乐部更具领导地位。社区体育健身中心比商业健身俱乐部的发展模式更加符合现代人快速生活节奏和社区体育迅速发展的需要。社区体育健身中心相较于商业健身俱乐部,在教练需求量、教练的专业技能、社区健身宣传策划等方面有较大的提升空间。社区体育健身中心在会员年龄层次、地理位置、交通、场地设施、项目多元化、时间调控空间、收费制度上更适合未来人们体育健身休闲生活方式。社区体育健身中心应抓住既有优势,整合社区体育资源,提升教练专业化程度、管理水平、服务质量,为大众健身行业和社区体育健康有序的发展做出贡献。

A comparative analysis was made on the commercial fitness club and community fitness center in Chengdu province by using the methods of literature review, empirical research and questionnaire survey. The results show that the commercial fitness clubs are more popular; compared with the fitness club, the community fitness center is more in line with the modern fast pace of life and the needs of the rapid community sports development; the community fitness center has larger room to improve in terms of the coach numbers, the coach professional skills, and community health promotion planning. Community fitness center is more suitable for future people fitness and leisure lifestyle in terms of member age level, geographical location, transportation, facilities, project diversification, regulation and control of time and space, and charge system. Community fitness center should take the existing advantages, integrate community sports resources, improve the coach specialization level, management level and service quality to contribute to the healthy and orderly development of public fitness industry.