自媒体发展视阈下思想政治教育面临的挑战及对策

On the Challenges Faced by Ideological and Political Education and the Countermeasures:A Perspective of We Media Development

依托自主移动终端的技术,自媒体发展中思想政治教育面临的挑战主要包括实践主体构成及边界、实践过程的时空界限、信息优化能力等三个方面。自媒体扩张态势下思想政治教育的对策主要有:丰富思想政治教育的资源认识、整合媒介工具的运用理念、拓展思想政治教育实践视野、优化社会公众视野中的理论空间、提高思想政治教育信息的时效性、塑造传播人文精神和价值导向的丰富界面、正确及时引导公众舆情等七个方面。

Relying on autonomous mobile terminal technology, the challenges for ideological and political education in the development of we media mainly include composition and boundary of practical subjects, the time and space boundaries of practice process, and information optimization ability. Under the expansion of we media, countermeasures against ideological and political education mainly include enrichment of knowledge of ideological and political education resources, integration of media tool application concept, expansion of the ideological and political education practice view, optimization of the theoratical space in the social public view,improvement of ideological and political education information efficiency, and correct and timely guidance of public opinions.