期刊文献+

基于扎根理论的民营酒店品牌建设路径的研究方法初探 被引量:1

下载PDF
导出
摘要 现今对酒店品牌的定量与定性的研究方法众多,而定量与定性想结合的研究方法很少。本文就是通过一系列的文献回顾,探讨如何使用定性与定量结合的方法,去更好地研究酒店品牌的建设。
作者 冯倩欣
出处 《现代商业》 2016年第17期37-38,共2页 Modern Business
  • 相关文献

参考文献7

  • 1Denise F.Polit.2009.Statistics and Data Analysis for Nursing Research[M].USA:Prentice Hall,2.
  • 2David Aaker.1996.Measuring Brand Equity Across Products and Markets[J].California Management Review.38:103-120.
  • 3Kevin Keller.2009.Strategic Brand Management[M].3:47-83.
  • 4Mari Juntunen.2010.Corporate brand building in different stages of small business growth[J].Brand Management.18:115-133.
  • 5Richard Jones.2010.Brand governance:The New Agenda in brand management[J].Journal of Brand Management.17:545-547.
  • 6美国市场营销协会.品牌的定义[J].中国市场.2008(4):40-41.
  • 7陈致中,张德.中国企业背景下组织文化认同度之概念与模型建构[J].中国软科学,2009(S2):269-275. 被引量:14

二级参考文献16

  • 1刘苑辉.员工企业文化认同解决方案[J].商业时代,2006(3):93-94. 被引量:6
  • 2Kotter J P;Heskett J L.Corporate Culture and Performance,1992.
  • 3Strauss A,Corbin J.Basics of qualitative research: Grounded theory, procedures, and techniques,1990.
  • 4Mael F,Ashforth BE.Alumni and their alma mater: a partial test of the reformulated model of organizational identificationJournal of Organ Dysfunction,1992.
  • 5Anderson James C,Gerbing David W.Structural Equation Modeling in Practice: A Review and Recommended Two-Step ApproachPsychological Bulletin,1988.
  • 6Taife H,Turner J C.The Social Identity of Inter-groupBehavior.
  • 7Mona L J,Tamara L W,Carmen G,Linda TG,RobertoJ V.The Psychometric Properties of the Orthogonal Cultural I-dentification Scale in Asian AmericansJournal of Multi-cultural Counseling and Development,2002.
  • 8Dehyle,D.Constructing Failure and Maintaining Cultur-al Identity:Navajo and Ute School LeaversJournal of A-merican Indian Education,1992.
  • 9Wang H,Law,k s,,Hackett R D,Wang,D,Chen Z.Leader-Member Exchange as a Mediator of the Relationshipbetween Transformational Leadership and Followers’Perform-ance and Organizational Citizenship BehaviorThe Academy of Management Journal,2005.
  • 10Pettigrew A M.On studying organizational culturesAdministrative Science Quarterly,1979.

共引文献13

同被引文献1

引证文献1

二级引证文献3

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部