摘要
雷蛇是一家“小而美”的玩家互动设备与软件公司，在游戏设备这个领域有着极高的美誉度和号召力。但是和许多瞄准小众市场的精品化公司一样，雷蛇在发展的过程中也将面临大众化的困局。为了突破这一困局，雷蛇已经开始行动，并在中国抛出第一根橄榄枝。
Razer is a small player interactive supplier and software company with high reputation, and well known in the game supplier field. As many other companies who aimed at small n iche ma rket of elites, Ra zer faces the dilemma of popularization during development. To breakthrough, Razer starts to take actions and offers the first olive branch in China.
出处
《经理人》
2016年第6期52-55,15,共4页
Manager
