民族医药企业形象设计探析

Study on Image Design for Ethnic Pharmaceutical Enterprises

从民族医药企业形象设计理论入手,结合民族医药企业实际情况,以广西民族医药企业桂林惠林天然植物有限公司品牌形象设计为例,指出民族医药企业形象设计的内涵,并为其设计品牌标志以及一系列标识符号,为民族医药企业品牌形象设计的实践提供参考。

Based on the theory guiding image design for ethnic pharmaceuti- cal enterprises and the actual situations of ethnic pharmaceutical enterprises, this paper analyses the brand image design for Guilin Huilin Natural Plant Development Co., Ltd,, an ethnic pharmaceutical enterprise in Guangxi, and discloses the intrinsic characteristics of image design for ethnic pharmaceutical enterprises. The author also displays the brand logo and a series of identifiers he designs for the company to provide reference for brand image design for ethnic pharmaceuti- cal enterprises.