西江流域少数民族村寨传统体育旅游发展的PEST分析

PEST Analysis of Tourism Development of Traditional Sports in Ethnic Minority Villages of Xijiang River Basin

西江流域少数民族村寨传统体育文化资源丰富,特色鲜明,为当地民族文化旅游发展奠定了良好的基础。文章运用PEST分析方法,从政治法律、经济市场、社会文化和技术四个方面剖析了西江流域少数民族村寨传统体育旅游发展的宏观环境,针对其发展中存在的主要问题,提出相应的优化策略。

There are rich and distinct traditional sports cultural resources in the ethnic minority villages in Xijiang River Basin, laying a good foundation of the development of the ethnic cultural tourism. Adopting the PEST analysis method, this Paper analyzes the tourism development environment of traditional sports in ethnic minority villages of Xijiang River Basin from four aspects： politics, economic, society and technology. Aiming at the main problems existing in its development, it puts forward the corresponding optimization strategy.