北京市乡村旅游产业融合度测算及影响因素分析

Calculation of Industrial Integration Degree and Influencing Factors Analysis on Rural Tourism Industry in Beijing City

采用灰色关联方法测算了北京市农业与旅游业融合程度,并分析影响其发展的相关因素。结果表明,北京市农业与旅游业的融合度较高,市场因素对产业融合发展的影响最为突出,农业科技水平和农民组织化程度是推动乡村旅游发展的重要动力,基础设施投资对乡村旅游产业发展的影响呈下降趋势。最后,提出创新旅游业与乡村旅游融合方式、依靠科技和培育新型经营主体、支持乡村旅游的"软环境"建设等对策。

The grey correlation method was used to calculate the integration degree of Beijing agriculture and tourism industry,analyze related factors and the impact of rural tourism industry development. The results show that the integration degree of Beijing agriculture and tourism industry is higher. The impact of market factors on the development of industrial integration is most prominent. Agricultural technology level and degree of organization of farmers are important driving forces to promote the development of rural tourism, but the impact of infrastructure investments in rural development of tourism industry is decline.Therefore, some suggestion are put forward, such as the innovation of tourism and rural tourism integration mode, depending on science and technology, cultivating new business entities, supporting ＂soft environment＂ construction of rural tourism.