“消费者行为学”课程教学模式改革探索

Exploration on the Reform of the Teaching Mode of "Consumer Behavior"

消费者行为学是市场营销专业的专业核心课,根据当前本课程教学中存在的主要问题,本文从教学设计、案例选择、项目实施和考核方法等方面提出了本课程教学改革的建议与思路。

Consumer Behavior is a professional core course of marketing field. According to the main problems existing in the current teaching of this course, this article presents some proposals and ideas of teaching reform of this course from content design, case selection, and project implementation and examination methods and so on.