陕西省“农村电影放映工程”政策实施效能分析——以杨陵区、陈仓区为例

Analysis on the Implementation Effect of "Rural Film Projection" Policy in Shaanxi Province: Taking Yangling District and Chencang District as Cases

本文对陕西省杨陵区、陈仓区四个自然村的"农村电影放映工程"政策执行效果进行调查,总结出"农村电影放映工程"政策在执行中存在电影内容与农民需求不符、放映宣传不足等问题,并提出农村电影放映应该推行市场化、社会化经营,提升"农村电影放映工程"政策效能。

This paper extracts the problems in policy implementation of ＂rural film projection＂, such as the disagreement between public film content and the needs of farmers, lack of ＂rural film publicity＂. Besides, the paper extracts that market-featured and social management should be introduced into rural public film to improve the policy effect of ＂rural film projection＂.