乡村旅游业开发传统乡土文化资源现状分析——以陕西关中袁家村、马嵬驿为例

Analysis of Rural Tourism Development and Traditional Native Culture Resources: Taking Yuanjiacun and Maweiyi of Shaanxi Province as Cases

以开发传统乡土文化资源为着力点的乡村旅游业在陕西各地发展迅猛,获得了举世瞩目的经济效益和社会效益。本文以袁家村和马嵬驿为研究样本,探讨了乡村旅游业开发传统乡土文化资源的立足点和时代必然性,指出其中存在的开发内容不系统、不纯粹、开发途径单一等问题,并提出针对性完善对策。

Rural tourism in Shaanxi Province has developed rapidly with the focal point of traditional native culture resources,gaining remarkable economic and social achievements. Taking Yuanjiacun and Maweiyi as the research samples, this paper discusses the focal point and necessity of rural tourism development.It also points out the problems in development process, including deficiency in systematicness, purity and diversity of development approaches. Targeted measures are proposed to solve these problems.