广西健康养老养生产业发展策略研究

Development Strategies for the Industry of Health and Old-age Care in Guangxi

人们对健康的追求,使得健康养老养生产业具有强大且广阔的前景和市场。健康产业为人们健康提供相关产品和服务。养老产业为老年人提供商品、设施及服务,满足其特殊需要。养生产业满足人类健康养生需求。基于波特钻石理论的基础,对广西健康养老养生旅游产业进行分析,广西省中草药资源丰富,拥有众多的长寿之乡,人口老龄化较为普遍,健康养老养生产业供不应求,但由于基础设施落后,产业人才匮乏,技术创新能力不足,缺乏政府引导,导致了产业发展受限,尚未形成完整而成熟的产业体系。广西健康养老养生产业要抓住市场需求,合理整合产业资源,提升产业融合力度,建立良好竞合关系,利用政府职能,加大产业投入,并打开国际市场。实现经济效益、社会效益、环境效益共赢,为健康养老养生产业发展提供新的增长空间和注入新的活力。

With people＇s pursuit for fitness, the industry of old-age and health care has a broad market prospect. The human health in- dustry provides health-related products and services. The old-age care industry provides goods, facilities and services for the elderly to meet their special needs. The health care industry rams to meet human needs of health. On the basis of Porter Diamond theory, the study analyzes the tourism industry for old-age and health care in Guangxi province. It is found that Guangxi is rich in herbal resources and has many longevity villages with an aging population. The health care industry is not well developed. The development of the industry is hin- dered and there is no mature industrial system because of the outdated infrastructure, personnel shortage, poor technological innovation a- bility, and the lack of government guidance. The industry needs to seize the market demand, integrate industry resources reasonably, im- prove industrial integration efforts, and establish relations in both competition and cooperation, It should also make use of government functions, increase industrial investment and take opportunities to open the international market.