电视产业结构如何作用于电视文化:中美两国比较分析

Influence of TV Industry Structures upon TV Culture:a Comparative Study of the U.S. and China

采用媒介政治经济学的理论框架,本研究从产业结构的角度深入探讨电视文化的形态与内涵在特定社会语境下的社会动因。具体而言,通过运用案例分析和比较研究的方法,在分别对中国和美国两个代表性的电视大国的电视业的生产模式、流通方式、盈利手段和规制策略及其加诸两国电视文化的影响进行深度剖析的基础上,为我们理解两国电视文化不尽相同的形态与变迁规律提供深层的结构性阐释。并进而对中国当下的电视产业结构予以反思,从产业革新角度为中国电视文化走向更为积极的价值路径提供策略性的建议。

In light of the theoretical framework of media politics and industry structure, this paper conducts an in-depth discussion of the social causes of the form and content of television culture under given social context. To be specific, based on case analysis and comparative study of the production patterns, circulation patterns, profit-making services, regulations and strategies, and their impact upon the TV culture of the U.S. and China, this paper provides a deep structural interpretation of different forms and changes of TV culture in the two countries, and thus reflects upon the current structure of China＇s television industry, and provides suggestion for China＇s television culture to move toward more positive routes of value from the perspective of industry innovation.