期刊文献+

产学研合作培养应用型人才的实践研究--以市场营销专业综合实训改革为例

下载PDF
导出
摘要 该文章描述了大学生校外实践教学基地建设过程,阐述了基地建设内容与进展,归纳了基地的建设成果,指明了基地未来建设发展方向,为兄弟院校类似基地建设提供借鉴与参考。
出处 《沿海企业与科技》 2016年第2期66-69,共4页 Coastal Enterprises and Science & Technology
  • 相关文献

参考文献3

二级参考文献18

  • 1贾良定,张君君,钱海燕,崔荣军,陈永霞.企业多元化的动机、时机和产业选择——西方理论和中国企业认识的异同研究[J].管理世界,2005,21(8):94-104. 被引量:113
  • 2庄贵军,周筱莲.关系营销的动态组合模型[J].北京工商大学学报(社会科学版),2007,22(1):22-26. 被引量:5
  • 3Brown, S.W. When Executives Speak, We Should Listen and Act Differently [J]. Journal of Marketing, 2005, 69, (October) :2--4.
  • 4Coviello, N. E. , Brodie, R.J. , Danaher, P.J. and Johnston, W. How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices [J]. Journal of Marketing, 2002, 66 , (July) : 33--46.
  • 5Dorsch, Michael J. , Scott R. Swanson, and Scott W. Kelley. The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers [J]. Journal of the Academy of Marketing Science, 1998, 26, (2) :128--142.
  • 6Gronroos, Christian. On Defining Marketing: Finding a New Roadmap for Marketing [J]. Marketing Theory, 2006, 6 ,(December) : 395--417.
  • 7Harker M.J. and Egan, J. The Past, Present and Future of Relationship Marketing [J]. Journal of Marketing Management, 2006, 22,(1--2) : 215--242.
  • 8Hsieh, Hsiu--Fang and Sarah E. Shannon. Three Approaches to Qualitative Content Analysis [J]. Qualitative Health Research, 2005, (15): 1277--1288.
  • 9Payne, Adrian and Pennie Frow. A Strategic Framework for Customer Relationship Management [J]. Journal of Marketing, 2005, 69, (October): 167--176.
  • 10Rust, Roland T. From the Editor: The Maturation of Marketing as an Academic Discipline [J]. Journal of Marketing, 2006, 70, (July) : 1--2.

共引文献14

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部