基于文化创意视角的旅游产业结构优化升级研究——以黄冈市旅游产业为例

Optimization of Tourism Industry Structure Based on the Cultural Innovation:A Case for Huanggang

在创意产业向各大行业伸延的趋势下,创意与旅游的结合成为优化旅游产业结构的重要路径.文章分析了黄冈市的旅游产业地位、产业现状和产业结构,发现黄冈市虽然有着丰富的旅游资源,近些年其旅游产业的支柱性地位也在逐步加强,但从旅游六要素的产业结构来看,存在旅游产业链条薄弱、旅游产业结构失衡、旅游产业业态老化等问题,鉴于此.运用创意旅游思维,从旅游产业链——旅游资源开发、旅游产品生产、旅游产品销售和旅游产品消费的角度提出了黄冈市旅游产业优化升级的对策.

In the trend that creative industry is spreading to each big profession, the combination of tourism and creativity is an important way to transform tourism industrial structure. Under this background, this paper analyzes the present position, situation and structure of tourism in Huanggang. It finds that Huanggang has abundant tourism resources and as the pillar industry the tourism is strengthening. However, the results of study shows that tourism industry structure of Huanggang has been coming forth many problems as follows： weak tourism industry chain, imbalances of tourism industry structure and ageing tourism industry condition. Therefore, structure of tourism industry structure of tourism industry structure of tourism industrythis paper puts forward the countermeasures to optimize the tourism industry structure from the tourism industry chain： the development of tourism resources, the production, sales and consumption of tourism products.