“互联网+”时代福建省服装产业商业模式的创新

The Business Model Innovation of Fujian Garment Industry in the “Internet + ”Age

随着"互联网+"时代的到来,福建省服装产业呈现出营销模式单一、信息化智能化水平不高等问题,面临着创新驱动下的重要转型。借助先进的"云、网、端"技术,与消费者进行深入互动,适应个性化需求,打造综合性平台实现跨界融合,是我省服装产业适应"互联网+"时代发展的必然选择。同时要注意转变发展观念和方式,完善与服装产业发展相适应的产业管理机制、服务平台和政策环境,以有效推动服装产业商业模式的创新步伐,促进整个行业的长足发展。

With the coming of ＂internet ＋ ＂age,Fujian garment industry has revealed a lot of problems,such as simplified marketing mode,the shortage of information and intelligence,facing the transformation driven by innovation. In order to adapt to the ＂internet ＋ ＂,the inevitable choices are interacting deeply with customers,satisfying individual needs,building comprehensive platforms,and realizing cross-merger. In the mean time,it is necessary to pay attention to change the development concepts and development modes,perfect the suitable industry management mechanism,service platforms and policy environment,which can promote the innovation step and great development of garment industry business model.