传播与沟通:新疆新媒体发展的现状及作用

Communications and Spread: Research on the Current Situation and Function of New Media Development in Xinjiang

新媒体已深入到新疆现代社会的各个层面,新疆地域跨度较大、各民族聚居,新媒体的应用在很大程度上促进了新疆现代文化的发展。新媒体传播体现出社会作用积极的一面,提高民族凝聚力、促进少数民族文化建设、加强新疆与其他区域的交流等。但新疆新媒体在发展过程中也存在网民覆盖率不高,忠实受众较少,城乡差距较大等若干问题。

The new media has penetrated into all aspects of modern society in Xinjiang. Xinjiang which has the large geographical span of ethnic groups needs the new media to promote the development of modern culture in Xinjiang area to a great extent. New media which reflect the social role of the positive side enhance national cohesion, promoting the construction of ethnic culture and strengthen Xinjiang and other regional exchanges etc. But as to the development process of the new media in Xinjiang, there are also some problems, such as low coverage rate, less loyal audience and larger gap between urban and rural areas.