新常态下我国红木家具行业的转型路径研究——以福建“仙作”红木家具为例

A Study on Transition Approach of China Redwood Furniture Industry under the New Normal—With the Example of " Xian Zuo" Redwood Furniture in Fujian

当前,我国经济进入"新常态"时期,经济基本面下行压力明显,经济增速放缓。为此,以福建"仙作"红木家具为例,利用PEST分析法,从政治、经济、社会文化、技术等方面分析了新常态下"仙作"红木家具发展面临的机遇与挑战,探讨"新常态"时期适合我国红木家具行业转型的具体路径,以此推动我国红木家具业的不断发展。

At present,our country steps into the period of the New Normal,falling pressure at the level of economy becoming significant and speed of economy growth slowing down. Therefore,with ＂ Xian Zuo＂ redwood furniture in Fujian as the sample,by means of PEST analysis,the chance and challenge confronted in the development of ＂ Xian Zuo＂ redwood furniture under the new normal were analyzed from the perspectives of politics,economy,social culture and technology. And then the concrete approach suitable for the transformation of our redwood furniture industry under the new normal was explored so as to benefit the continuous development of our redwood furniture.