旅游景区外语网站建设对策研究——以河南省为例

Study on the Construction of Foreign Language Websites in Tourist Attractions——on the English Websites of 5A Scenic Spots in Henan

河南省5A级旅游景区是中原文化"走出去"的重要媒介,而互联网及移动终端的普及,景区官方网站成为游客获取信息、了解本土文化的一个窗口。本研究以河南省5A级景区的官方外语网站为研究对象,从技术功能、信息功能、服务功能三个方面分析外语网站的建设现状,并对比国外知名景区的网站,提出了具体的改进措施。

As is put by The State Council in the Guiding opinions on accelerating the construction of Central Plains Economic Zone in Henan Province,we should enhance the influence of the Central Plains culture, and introduce it to the foreign countries to expand foreign cultural trade. The 5A scenic spots in Henan, such as Shaolin Temple, have played the role as significant media. With the popularity of the internet and mobile terminals, the official web- sites of the scenic spots are the main channels for the tourists to obtain information and learn about local culture. Therefore ,the 5A scenic spots have established websites in different foreign languages. Are they effective or have they achieved their goals in promoting the culture？ The thesis analyzed their technology, information, and service functions focused on the foreign official websites of the 5A scenic spots in Henan. In comparison with the websites of the famous scenic spots in foreign countries, the author put forward some advice on how to set up a qualified and practical website in foreign language for the 5A scenic spots.