农业物产节事活动的创新发展研究——以河南省郑州市为例

Study on Innovation and Development of Agricultural Products Festival Activities in Zhengzhou

农业物产节事活动的举办能够有效提升物产品牌的知名度和影响力,对农村经济发展、物产文化传承、民众精神宣泄、美丽乡村建设等亦发挥重要作用。对郑州市农业物产节事活动的举办现状和问题进行研究,从文化内涵、举办机制、品牌培育、环境整治、产业延伸等方面提出其创新发展的策略,具有一定理论和实践意义。

Agricultural products festival can promote the product brand visibility and influence,and it also plays an important role in the rural economy development,cultural heritage,people＇s spiritual catharsis,beautiful natural rural construction,etc.Based on the current development and problems of Zhengzhou city agricultural product festival activities.This article puts forward the innovation and development strategy from the cultural connotation,mechanism,brand cultivation,environmental regulation and industrial chain extension,etc,and it has certain theoretical and practical significance.