黄龙溪舞龙文化在民俗旅游产业发展中的创意化路径研究

Creative Path of Folk Tourism Industry Development of Dragon Dance Culture in Huanglongxi

从文化创意视角出发,对黄龙溪舞龙文化的发展历程、表现形式、存在的问题等方面进行分析,提出了黄龙溪舞龙文化在旅游产业发展中的创意化路径。并在此基础上提出了加强旅游品牌的宣传,充分发挥跨区域跨文化交流,开发群体性增值性产品,跨区域多样性创新项目以及进行民间互动等有效建议。

With the dragon dance culture of the folk tourism industry in Huanglongxi as the research object,the paper analyses the development process,expression form and problems of the dragon dance culture in Huanglongxi and discusses the creative development path of dragon dance culture in Huanglongxi.The paper proposes to strengthen the publicity of tourism brand,promote the cross-regional and cross-cultural communication and exploit the collective value-added product,cross-regional and diverse creative project and folk communication.