关公文化旅游节的体育赛事开发研究

Sports Event Exploration of GUAN Yu Cultural Toursim Festival

采用昂普分析方法,分别从R旅游资源、M市场和P产品三个方面,对关公文化节的体育旅游赛事进行剖析,指出关公文化旅游节应与RMP模式进行融合,并提出了关公文化旅游节的规划设计框架,以及关公文化旅游节产品的开发构想。

With the method of RMP,the paper analyses the sports tourism competition of GUAN Yu Cultural Festival from the perspectives of tourist resources,market and product.The paper proposes the concept of integration of GUAN Yu tourism festival and RMP model and designs the plan framework of GUAN Yu tourism festival and proposes the GUAN Yu cultural tourism product exploration concept.