新媒体背景下天津文化软实力调查统计分析

Survey Analysis of Cultural Soft Power of Tianjin in New Media

2015年下半年,课题组通过问卷星面向国内外进行了287份问卷的调研。结果表明:天津市在使用新媒体宣传城市文化过程中比较先进。在新媒体文化宣传方面,排在第一位的是实时通讯工具(QQ、MSN等)。受众通过新媒体了解天津文化的比例是较高的,网络媒体比例最大,占被调查者的74.91%。但是,就天津文化软实力的发展水平的看法,被调查者的反映一般。

In summer of 2015,our subject team undergoes 287 questionnaire at home and abroad by the Questionnaire Star web.It is reported that Tianjin city is comparatively advanced in using the new media to propagate the culture of this city.In the way of cultural propaganda by new media,the in-time communication tools are ranked in the first class such as QQ and MSN etc.In the aspect of knowing Tianjin culture by new media, the number of r ESPondents is more, whose internet media is at the ratio of r ESPondents to74.91%. However, as regard as the developmental level of Tianjin＇s cultural soft power, the r ESPondents r ESPond just so so.