人格特性与环境认知对高校学生创业态度的影响

The Influence of University Students' Personality Traits and Environmental Cognition on Their Entrepreneurial Attitude

以广州及珠三角地区十余所高校学生群体为样本,探讨高校学生人格特性和其对外界环境的认知如何影响创业态度。实证研究发现:人格特性对创业环境的认知产生正向影响;创业环境和创业态度有显著的相关性;人格特性对创业态度需通过创业环境传导,二者没有直接影响联系。所得结论能很好解释现阶段高校学生创业持续性和成功率极低的现象,并在此基础上提出激发高校学生创业态度的对策。

Using students as samples from more than 10universities/colleges located in Guangzhou or the Pearl River Delta region,the paper explores how students＇ personality traits and environmental cognition influence their entrepreneurial attitudes.The empirical study found that personality traits affect positively their cognition on entrepreneurial environment;that entrepreneurial environment and entrepreneurial attitude significantly correlate with one another;and that personality traits need entrepreneurial environment to conduit entrepreneurial attitudes,and there is no direct influence between personality traits and entrepreneurial attitude.The conclusion can far enough explain why both students＇ entrepreneurship and its success rate are so low.Some countermeasures have been put forward to promote the students＇ entrepreneurial attitude.