网络与传统交易的交易效率比较——以消费品为例

Comparison of the Transaction Efficiency between Internet Transaction and Traditional Transaction ——Taking Consumption Goods as Examples

本文从微观的视角构建了消费品传统交易与网络交易模型,并分别从交易量效率指标、交易成本效率指标、相对交易费用指标和交易的地域范围指标对比分析了两种交易模式的交易效率。研究表明,网络交易大幅扩大了交易的规模,降低了交易的障碍,有利于生产的集中化和在地域上的合理配置,也有利于消费者获得更多选择。

The paper constructed a consumption goods mathematical model of traditional transaction and Internet transaction from the micro perspective,and analyzed transaction efficiency of them around the indicators,such as transaction efficiency index,transaction cost efficiency index,relative transaction cost index and regional scope of transaction index. Research showed that network transaction significantly expanded the size of the transaction,and reduced the barriers to trade,which is conducive to the production of centralized and rational distribution in the region,and can help consumers get more choices.