消费者个体创新、技术焦虑与人机交互触控平台接受度被引量：2

The Relationship between Interactive Touch Platform Acception,Consumer Technical Anxiety and Individual Innovation

下载PDF

导出

摘要个体创新和技术焦虑是影响消费者接受行为的前因变量,且技术焦虑是一个动态影响因素。通过检验个体创新和技术焦虑在接受关系中发挥的作用,以及技术焦虑的动态影响效果,本文发现个体创新与感知有用性、感知易用性显著正相关,技术焦虑与感知有用性、感知易用性显著负相关;个体创新和技术焦虑可通过影响感知有用性、感知易用性而对行为意向产生影响,且技术焦虑的影响效果是变化的;个体创新对感知有用性、感知易用性的正向影响作用大于技术焦虑对其的负向影响作用,感知有用性、感知易用性对行为意向依然显著正相关。 Individual innovation and technical anxiety are two dependent variables affecting consumers＇ behavior of acceptance. In addition to,technical anxiety is a dynamic influence factor. By examining the role of individual innovation and technical playing in accepting relations,as well as the dynamic impact effect of technology anxiety,the paper finds that individual innovation has positive correlation with perceived usefulness and perceived ease of use,and technical anxiety has negative correlation with perceived usefulness and perceived ease of use; the individual innovation and technical anxiety influence behavior intention by influencing perceived usefulness and perceived ease of use,and effect of technical anxiety is changing; the positive usefulness between the individual innovation with perceived usefulness and perceived ease of use is greater than the negative effects between technical anxiety with them,and the comprehensive effects of perceived usefulness and perceived ease of use of behavioral intention is still positively correlated.

作者黄中伟孟秀兰刘巍巍

机构地区浙江师范大学经济与管理学院

出处《商业研究》 CSSCI 北大核心 2016年第6期135-140,共6页 Commercial Research

基金国家社会科学基金项目项目编号:13BJL067 浙江省自然科学基金项目项目编号:Y6080232

关键词个体创新技术焦虑感知有用性感知易用性 individual innovation technical anxiety perceived usefulness perceived ease of use

分类号 F127 [经济管理—世界经济]

引文网络
相关文献

参考文献14

1Davis, F. D. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technolog [ J] .MIS Quarterly, 1989,13(3) :319-340.
2Bearden, Madden F. M, Azen I. Understanding attitudes & Predicting social behavior [ M ]. New Jersey : Pra - ctice-Hall, 1980.
3Yang K CC. Exploring factors affecting the adoption of mobile commerce in Singapore [ J] .Telematics and in- formation, 2005,22 (3) : 257- 277.
4Yiming Xiang, Xiaobo Wu, Qi chen. Personal innova- tiveness and Initial Adoption of M-Commerce: Toward an Integrated Model [ J ].IEEEICMIT.2008,6 : 12-15.
5Jay T. Computer phobia: What to Do About It[ J ]. Edu- cational Technology, 1981,1 ( 21 ) :47-48.
6Brosnan M J. Modeling Techno- phobia, a Case for Word Processing [ J ]. Computer in human behavior, 1999,15 : 105-121.
7Mohammadreza Rahimpour, Nigel H Lovell, Branko G Celler, John McCormick. Patients' perceptions of a Home Take care of System [ J ]. International Journal of Medical Information, 2008,77 (7) :486-498.
8董大海,王新浩,马秀芳.焦虑和感知有用性对自助服务技术使用忠诚的影响机理研究[J].现代管理科学,2013,1(1):16-19. 被引量：3
9Agarwal R,Prasad J. A conceptual and operational defi- nition of personal innovativeness in the domain of infor- mation technology [ J ]. Information systems research, 1998, 9(2) :204-215.
10Meuter M L,Ostrom A L,Round tree R I. Self-service technologies: understand customer satisfaction with technology- based service encounter [ J ]. Journal of Marketing, 2003,64 : 50-64.

二级参考文献3

1Broos,A. Gender and Information and Communi-cation Technologies (ICT)Anxiety:Male Self-Assur-ance and Female Hesitation[J].CyberPsychology & Be-havior,2005,(01):21-31.
2Becker,M. R. Faculty development re-search:A comparison of two faculty development pro-grams for reducing computer anxiety of in-service teachers[J].Dissertation Abstracts International Sec-tion A:Humanities and Social Sciences,2001.
3董大海,金玉芳.消费者行为倾向前因研究[J].南开管理评论,2003,6(6):46-51. 被引量：62