制造企业物流服务创新模式选择研究:失败学习的影响

Research on the Choice of Manufacturing Enterprise Logistics Service Innovation Model: the Influence of Learning from Failure

企业自身失败学习能力的高低、市场地位和竞争对手的创新策略是影响制造企业物流服务创新模式选择的重要因素。基于这些影响因素,本文构建了一个在失败学习影响的情况下,在位制造企业与潜在进入企业之间关于物流服务创新模式选择的完全不完美信息动态博弈模型,通过考察在位企业与潜在进入企业的均衡策略,从微观视角分析了企业如何相机抉择。研究结果表明:(1)制造企业可以根据自身失败学习能力的高低来选择合适的物流服务创新模式,其中,失败学习能力较高的在位企业会选择破坏性物流服务创新,此时潜在进入企业不会进入市场;失败学习能力较低的在位企业会选择持续性物流服务创新,此时潜在进入企业会进行破坏性物流服务创新进入市场。(2)提高物流服务创新独占市场的收益、降低物流服务创新的风险有利于制造企业的创新发展。

The capability of learning from failure,the market position and the innovation strategy of the competitors,are the important factors that influence the manufacturing enterprise to chooce a logistics service innovation model. Based on these factors,the paper constructs a dynamic game model of imperfect information about the choice of logistics service innovation model between the incumbent firm and potential firm,and analyzes how the enterprises can make an optimal decision by testing equilibrium strategy of them. The research shows that（ 1） the manufacturing enterprise can select appropriate logistics service innovation model according to their capability of learning from failure,among which the high capability of learning from failure with incumbent firm can choose the disruptive logistics service innovation and potential firm will not enter the market; the low capability with incumbent firm can choose the sustainable innovation and potential firm will choose the disruptive innovation into the market.（ 2） Improving the exclusive market revenue of logistics service innovation,and reducing the risk of logistics service innovation,are conducive to the innovation and development of manufacturing enterprises.