陕西庙会文化产业论

Cultural Industry Theory Concerning Shaanxi Temple Fairs

庙会是祭祀祈愿、物资交流、戏曲表演、民间饮食的集散地和非物质文化遗产项目,它具有定期举行、人口流动、间歇消费的特点。陕西是国内举办庙会最多的省份之一,传统的庙会所具有的类型、功能和价值,在陕西庙会中多有体现。庙会产业开发要应对庙会的物贸特点,统筹规划,打造一批庙会品牌,形成庙会文化产业链。

Temple fairs are the assembly places for worship, pray, commodity exchange, and opera performances, folk diet center and intangible cultural heritage items. It is held regularly, with the characteristics of population flow and intermittent consumption. Shaanxi is one of the provinces holding most of the domestic temple fairs, with the type, function and value of traditional temple fairs reflected in the Shaanxi temple fairs. Temple fair industrial development should correspond to fair trade characteristics with an overall planning so as to create a group of temple fair brands, forming temple fair cultural industry chains.