2001—2014年海南省入境旅游市场变化特征分析

Analysis on Variation Characteristics of Hainan Province's Inbound Tourism Market from 2001 to 2014

对海南省2001—2014年入境旅游市场的规模、结构和空间分布变化特征进行了全面分析。得出以下结论:(1)入境旅游市场规模呈现波动上升趋势,其中外国旅游市场增长迅速,港澳台市场逐渐萎缩。2004年,外国旅游市场份额首次超过港澳台市场。(2)入境旅游市场结构和空间分布结构不断趋于合理,各细分市场间的相对差异逐步缩小。(3)在16个细分市场中,台湾地区、香港特区和新加坡较稳定,占有重要地位;俄罗斯为新兴市场,发展较为迅速;其他市场发展较缓慢,澳门特区出现倒退现象。

Based on the statistical data about Hainan Province＇s inbound tourism market from 2001 to 2014,the variation characteristics of market size,market structure and spatial distribution were analyzed in this paper. The results showed that：（1）Its market size had a fluctuating rise,in which foreign market grew rapidly,Hongkong,Macao and Taiwan markets gradually shrank. The share of foreign market was more than Hongkong,Macao and Taiwan markets for the first time in 2004.（2）Its market structure and spatial structure constantly tended to be reasonable. The gap between each segments gradually narrowed.（3）In these segments,Taiwan,Hongkong and Singapore developed stably,which had an important position in them. Russia was a newly emerging market,which developed rapidly. Other markets developed slowly,and Macao presented regressive phenomena.