地方特色产品包装设计的实践性研究--以福建产品为例

Practical Study of Product Package Design with Local Characteristics——Taking Fujian's Products as an example

随着文创产业的迅猛发展,地方对于具有文化特色的产品开发与设计也更加重视。设计富有特色的产品包装是产品推广的重要手段。在包装设计过程中应注重现代的绿色设计理念,充分考虑地方文化与民俗特色,将富有地域性的元素融入包装中,才能实现产品包装的特色化。

With the rapid development of cultural and creative industries,localities have paid more attention to the development and design of the products with cultural characteristics. Designing the product packaging with rich features has been an important means to promote their products. In the packaging design process,we should focus on the modern concept of green design,and give full consideration to the local culture and folk characteristics. It is after putting the elements full of local features in that the product packaging could become more characteristic.