网络游戏增值服务业盈利模式的探究——以《英雄联盟》为例

Exploration about Profit Model of Online Game Value-added Services——Take the “League of Legends” for Example

随着互联网的迅速发展,信息产业快速崛起带动了一系列产业活动,其中最显著的就是网络游戏。网游风靡全球也推动了一整个产业链的兴起与发展——网络游戏增值服务业。但由于这个行业起步比较晚,各种制度尚不健全,存在着诸多弊端,行业内的投资人也在摸索着前行。因此,对网络游戏增值服务业的盈利模式展开探索,发现其中的问题,找出解决的办法,有助于推动该产业的有序、健康发展。

With the rapid development of the internet, the information industry has driven a series of industrial activities and online game is the most obvious. The online games had pushed the beginning and development of a whole industry chain-- the online game value- added services. However, the industry started late, institutions are not perfect, investors are still searching the road and many disadvantages are existed.So, explore the profit model of online game value- added services and try to find some existing problem and find out the solution is benefit to promote orderly and healthy development of the industry.