“双11”网购引发的新经济现象思考

Thinking of New Economic Phenomenon of “Double 11”Online Shopping Triggered

基于近年来"双11"网购的井喷式发展,本文分析了这一现象所预示的电子商务发展新趋势。"双11"网购因为体现了新经济的主要特征,凸显出新经济的潜在优势,而成为我国新经济的典型代表。在新经济在世界范围内引发企业组织结构、传统产业、商业模式以及经济全球化变革的背景下,新经济无疑将成为推动我国经济发展的新引擎,并将通过构建新信息基础设施、促进"平台经济"发展、缩小区域差距、促进发展方式转变、重塑全球贸易格局等途径进一步提升我国经济发展水平。

Based on the development of the ＂double 11 ＂online shopping,this paper analyzes the new trend of e-commerce development. ＂Double 11＂online shopping because it reflects the main features of the new economy,highlighting the potential advantages of the new economy,and become a typical representative of China＇s new economy. The enterprise organizational structure,traditional industry,business model and changes. Economic globalization background caused by the new economy,new economy has undoubtedly become new engine to promote the economic development of our country,and through the construction of a new information infrastructure,promote a ＂platform＂economic development,narrowing the regional gap,promote the transformation of economic development mode,Reshaping Global trade and other ways to further enhance China＇s economic development.