摘要
"互联网+健身"是健身产业发展的新业态,我国"互联网+健身"项目起步于2013年初,目前已经形成了垄断竞争市场的局面。通过对已出现的"互联网+健身"的模式进行适当的归类,对"互联网+健身"概念作出了界定。技术的创新、日益扩大的市场需求和投资拉动是"互联网+健身"形成发展的主要原因。根据目前市场发展的态势,"互联网+健身"未来需要朝着线下、个性化、智能硬件方向发展。
The Internet ＋ Fitness is a new form of fitness industry. Internet ＋ Fitness began to appening of 2013 in our country. Nowadays it comes to a monopoly market situation. Based on the appearancternet ＋ Fitness mode , I make a definition of what the Internet ＋ Fitness is. The innovation of technology , thegrowing market demand and investment are the main reason of the development of Internet ＋ Fitness. According tothe current market situation, the future of Internet ＋ Fitness is full of challenges, may need the dactivities below the line, individual health programs and intelligent hardware.
出处
《浙江体育科学》
2016年第4期14-17,共4页
Zhejiang Sport Science
关键词
互联网+健身
健身市场
产业发展
Internet ＋ Fitness
fitness market
industry development
