模因论视角下2015年网络热词研究

A Study of Network Hot Words in 2015 from the Perspective of Memetics

互联网的普及使中国网民数量急剧增长,在此基础上产生的网络热词逐渐进入日常生活并不断影响人们的思维和语言表达方式。作为解释文化进化规律的新理论,模因论凭借其强大的解释力,自Richard Dawkins于1976年提出以来,受到国内外学术界的关注。网络热词作为一种典型的语言模因现象,从一定程度揭示了语言的发展规律。本文基于模因论,对2015年网络热词的传播方式、动因进行全方面地探析,以揭示网络语言变化发展的规律,有助于预测未来语言发展的趋势,从而更好地促进语言的应用。

With the continuous development of information technology and the popularity of the Internet , the number of Internet users in China has increased dramatically , and the network hot words on this basis have gradual -ly come down from the Internet, into daily life and constantly affect the thinking pattern and language expression . Memetics, proposed by Richard Dawkins in 1976, is a new theory to explain cultural evolution and it has drawn wide attention from academic field at home and abroad by virtue of its powerful explanation .As the typical language memes, network hot words have revealed the law of language development in a certain extent .Based on Memetics, this paper aims to analyze both the mode of transmission and the motivation of the network hot words in 2015 to find the rules of the network language change and help us predict the trend of language development so as to promote the application of language.